Lakewinds Food Co-op Newspaper

Spec ad: Lakewinds Food Co-op is a neighborhood co-op that sells top-notch organic and local produce that is a huge draw for customers. I created this spec ad in collaboration with a friend who works at Lakewinds to showcase those fruits and veggies.

Primary Emails

Spec ads: The next three emails are spec ads for Primary, an affordable line of colorful, cotton children’s clothing. In the first email, the reader sees the unique origin story of the company. The second emails entices the customer back after they’ve forgotten their cart, while the third announces two promotions. Designed by the talented Patricia Baraibar.

Macy’s Sweater Event

Spec ad: This project was to create an email for a 40% off men’s sweaters event at Macy’s. Of course, we kept in mind that some men men don’t like to shop very often, so the deal needs to be very seductive. I tried to mimic to Macy’s brand voice. Designed by Patricia Baraibar.

Boston Organics Sales Letter

Spec ad: This project was to write a sales letter for office managers of 50-200 people who desperately needed healthy, organic, and locally-sourced snacks, instead of the usual suspects. Designed by Patricia Baraibar.

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